Emphasis of the course is on designing a physical product. It is the first course in design studies in which students are asked to design a product using their learning in the previous courses like Elements of design, studies in form, media investigation and methods of communication. Selection of the project brief is based on the possibility of innovation in form, material application, process and experience design. Students are introduced to the user centric design process through various supporting exercises. This being the basic course; students are asked to find out user related problems via role play to derive the design brief and then take their final output to user for feedback. Projects end with a comprehensive presentation through working/mock up models, design drawing and a report.
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