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When design and performance are paramount to your brand, defining a purpose serves as the underlying goal in achieving success. Peter Yee, Vice President of Design at Oakley, speaks about the approach Oakley takes in designing brand new products. Whether it be feedback and input from athletes or customers alike, the need to hash out potential opportunities are key to creating the foundation and purpose before putting pen to paper. In this video, Yee explains how bringing the product to life is the start of a quick and rapid iteration process before ultimately settling on the final product.
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